About Us

The idea came to us while fishing for trout in Colorado.
We fumbling around changing lures trying to figure out what the fish wanted to bite. We wished we could just change the appearance of the lure and skip the cutting and retying.

This wishful thinking was the idea stayed with us, so we went to work and began conceptualizing how to make it a reality.

It went through several ideas of various mechanisms until landing on the use of a magnet and interchangeable plates (the Switch Plate System) as the best mechanism.

We then kicked things into high gear to realize our dream of bringing this product to life.